The President and CEO of the Windsor Express, Dartis Willis, is excited to announce the team’s rebranding initiative in a bid to position the NBLC franchise for the coming decade.

The rebranding starts with a modernization of the team’s emblem; a stylized basketball adopting the shape of a luxury liner and portraying the characteristics of speed and style.

“One of the important things that we've done is to give us a new start in our tenth season along with a more refined logo,” said Willis. “I am confident in the direction of our team and the new logo speaks to us moving into the coming decade.”

In addition to the Express logo will be the launch of an updated team website and fresh uniform design, amongst other initiatives.

Willis is eager for all the pieces to come together as the team enters its 10th season of play.

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